Privacy policy

Our Privacy Policy

Privacy Policy

Balance Pilates Holdings LLC · Effective date: October 6, 2026 · Last updated: October 6, 2026

This Privacy Policy explains how Balance Pilates Holdings LLC ("we," "us," "our") collects, uses, shares, and protects personal information when you visit our website, use our mobile app, book classes, buy memberships or products, or visit any of our studios (together, the "Services"). By using the Services, you agree to the practices described here.

1. Information We Collect

Information you give us

  • Account and profile: name, email, phone number, date of birth, password, profile photo, emergency contact, and preferences such as favorite studios or instructors.
  • Bookings and membership: classes reserved, waitlists, attendance, check-ins, packages, and membership status.
  • Payment details: billing name, billing address, and payment card details. Card numbers are processed by our payment providers; we typically keep only the last four digits and card type.
  • Health and fitness information: injuries, pregnancy status, physical limitations, or other information you choose to share with us or our instructors so we can offer safe modifications. You may also provide this on liability waivers or intake forms.
  • Communications: messages you send to customer support, survey responses, reviews, and entries into promotions.

Information we collect automatically

  • Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, links clicked, and app activity.
  • Location data: approximate location from your IP address and, with your permission, more precise location from your mobile device to show nearby studios.
  • Cookies and similar technologies: used to keep you signed in, remember preferences, measure performance, and support advertising (see Section 6).
  • Studio data: images from security cameras at our locations, Wi-Fi connection data, and check-in records.
  • Wearables and heart rate data: if you connect a heart rate monitor or fitness tracker, we receive performance metrics such as heart rate, calories, and effort level during class.

Information from other sources

  • Business partners, corporate wellness programs, and class-booking platforms you use to reserve with us.
  • Social media platforms if you sign in with them or interact with our pages.
  • Marketing and analytics providers.

2. How We Use Your Information

  • Provide, operate, and personalize the Services, including booking, check-in, and class experience.
  • Process payments, memberships, refunds, and renewals.
  • Support your safety, including offering appropriate modifications and responding to incidents.
  • Communicate with you about your account, schedule changes, and policy updates.
  • Send promotions, news, and offers (you can opt out at any time).
  • Show you performance data, leaderboards, or progress summaries where available.
  • Analyze usage, improve our classes, website, and app, and develop new offerings.
  • Detect fraud, enforce our terms, protect our studios and community, and comply with the law.

3. How We Share Information

We do not sell your personal information for money. We share it in these situations:

  • Service providers that help us run the business, such as payment processors, booking and scheduling software, email and text messaging vendors, analytics, cloud hosting, customer support, and security providers. They may use your data only to perform services for us.
  • Franchisees and affiliates, including independently owned studios and our corporate family, to operate the Services and manage your membership across locations.
  • Advertising and analytics partners, through cookies and similar tools. This may count as "sharing" or "targeted advertising" under some state laws (see Section 8).
  • Legal and safety reasons, such as responding to a subpoena, protecting rights and safety, or investigating violations of our terms.
  • Business transfers, if we are involved in a merger, acquisition, financing, or sale of assets.
  • With your direction, such as when you connect a third-party app or post publicly.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Health and Wellness Information

Information about injuries, pregnancy, or physical conditions is sensitive. We use it only to deliver safe, appropriate classes and to administer your membership, we limit access to staff who need it, and we do not use it for advertising. Sharing this information is always voluntary, though we may not be able to tailor your experience without it. Some laws give health-related data extra protections, and where they apply we will handle it accordingly.

5. Text Messages and Email

If you give us your mobile number and consent, we may send texts about bookings, reminders, and promotions. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for assistance. You can unsubscribe from marketing emails using the link in any message. We will still send essential account and transaction messages.

6. Cookies and Online Tracking

We and our partners use cookies, pixels, SDKs, and similar tools to run the Services, remember your settings, measure performance, and deliver relevant ads. You can manage cookies through your browser settings or our cookie preferences tool, and limit mobile advertising identifiers in your device settings. If your browser sends a recognized opt-out signal such as Global Privacy Control, we will honor it where required by law.

7. How Long We Keep Information

We keep personal information for as long as needed to provide the Services, meet legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or de-identify it.

8. Your Privacy Rights (U.S. Residents)

Residents of California and other states with comprehensive privacy laws (including, for example, Colorado, Connecticut, Virginia, Texas, and Oregon) may have the following rights, subject to legal exceptions:

  • Know and access: learn what personal information we collect, use, and disclose, and get a copy of it
  • Correct inaccurate information
  • Delete your information
  • Opt out of the sale of personal information, "sharing" for cross-context behavioral advertising, and targeted advertising
  • Limit our use of sensitive personal information (California)
  • Consent controls: withdraw consent you previously gave for processing sensitive data, where applicable
  • Appeal if we deny your request (in states that provide this right)
  • Non-discrimination: we will not penalize you for exercising your rights

Residents of Washington, Nevada, and other states with consumer health data laws may also have rights over health-related information we collect, including the right to withdraw consent and request deletion.

Categories of personal information we collect. In the past 12 months we have collected identifiers (name, email, phone, IP address), commercial information (purchases, memberships, bookings), financial information (payment details handled by our processors), internet and device activity, approximate and precise geolocation (with permission), audio/visual data (security camera footage, profile photos), and sensitive personal information (account login credentials, payment card details, and health or fitness information you choose to provide). We use and disclose these categories for the purposes in Sections 2 and 3. We do not sell personal information for money, but sharing data with advertising partners through cookies may be considered a "sale" or "sharing" under some state laws.

How to make a request. Email info@balancepilates.com, call 440-290-1325, or use the "Your Privacy Choices" link in our website footer. To opt out of sale, sharing, or targeted advertising, use that link or turn on Global Privacy Control in your browser, which we will honor. We will verify your identity before acting on most requests, and you may use an authorized agent. We aim to respond within 45 days and may extend by an additional 45 days where the law allows. If we deny your request, you may appeal by replying to our response, and you may contact your state attorney general if you are unsatisfied.

California "Shine the Light." California residents may ask once per year for details about personal information we disclose to third parties for their direct marketing. Contact us using the details in Section 14.

Do Not Track. Our Services do not respond to browser "Do Not Track" signals, but we do honor Global Privacy Control as described above.

9. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from them. We do not sell or share the personal information of anyone we know to be under 16 without the consent required by law. If you believe a child has given us information, contact us and we will delete it. Minors who take part in any youth programs may only do so with a parent or guardian's consent.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encryption in transit and access controls. No system is completely secure, so we cannot guarantee absolute security. Please use a strong, unique password and protect your login details.

11. Where We Process Information

We operate in the United States and process and store your information here. If you access the Services from outside the U.S., you understand your information will be transferred to and handled in the United States.

12. Third-Party Links

The Services may link to other websites or services we do not control. We are not responsible for their privacy practices, so please review their policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the new version with a revised date and, where required, notify you by email or in the app.

14. Contact Us

Balance Pilates Holdings LLC 13500 Pearl Rd, Suite 139 #348, Strongsville, OH 44136 Email: info@balancepilates.com Phone: 440-290-1325

This is a general template, not legal advice. Have a qualified attorney review it against the laws that apply to your business before publishing.

‍

We're Here to Help

Can't find the answer you're looking for? Our team is happy to help with any questions about our classes, memberships, or studio locations.